How To Be A Good Marketer, Not Just A Great One

Everybody is marketing deals at some point with the problem of having their campaigns not produce any results. Great marketers come up with awesome catchy and clever advertising slogans, fancy branded puns, or subtle jokes that have the potential to push huge volumes of product. Or it has the potential to completely flop. To have spent a bunch of money on hours of design and production time, plus the media cost to run the tv and online ads, and then to have it not boost revenue at all is every marketers worst nightmare. So what do we have to do to not only be a great marketer, but also a good one?

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booksDanny Knesek