Heroes & Brands (StoryBrand Bucket #1)
The Rhythm Design Co. Story
Well, it’s not that there’s no one around to hear it, but if no one’s listening, then what’s the point? Why don’t companies listen? Because they make one vital mistake in their branding.
They forget who the main character of their story is.
How To Be A Good Marketer, Not Just A Great One
After operating as an agent for freelance creatives for a few months, I saw an opportunity to help bring some value to the client-creative relationship. I was able to help the designers out, but I didn't have a lot of value to add to the clients receiving the work.
That's when I decided to be trained and certified by StoryBrand as a guide and copywriter. StoryBrand is all about helping companies eliminate confusion in their marketing.
One of the biggest business killers is the propensity to confuse customers either through insider lingo, narratives that don't lead anywhere, vague calls to action, and other rhetorical dilemmas.
Everybody is marketing deals at some point with the problem of having their campaigns not produce any results. Great marketers come up with awesome catchy and clever advertising slogans, fancy branded puns, or subtle jokes that have the potential to push huge volumes of product. Or it has the potential to completely flop. To have spent a bunch of money on hours of design and production time, plus the media cost to run the tv and online ads, and then to have it not boost revenue at all is every marketers worst nightmare. So what do we have to do to not only be a great marketer, but also a good one?